If you have been to a shopping mall on, at least, one occasion, you know the tremendous crowds that most of them attract daily. Hundreds, and even thousands, of daily shoppers flock to the largest shopping malls.
And, while most malls have large crowds year round, two of their busiest shopping periods are during summer and Christmas seasons, which adds even more potential mall shoppers.
Also, most people tend to, naturally, shop in their own neighborhood malls in the interest of convenience and saving time.
And, there is an entirely different crowd that frequents malls during summers, and that is the one that desires to stay cool for free while reducing its home cooling bills.
But, while the mall itself is a large crowd attraction overall, a number of its stores are even more attractive with consistent repeat customers. Such stores include; hair salons, sports stores, game stores, clothing stores, eye clinics, nail salons, music stores, restaurants, just to cite a few.
And, while you may feel that the only stores your music is likely to have anything in common with are mall music stores, here is an idea on how you can get other unrelated mall stores working with you in increasing your gig audience as well.
First, for maximum effect in increasing each gig's audience, select the mall that is closest to your upcoming gig.
Next, approach various store managers in the mall with the proposition of a "barter" deal, whereby, through a co-promotion, you agree to distribute fliers at your gigs that include their store coupons, discounts or ads in exchange for their placing your band's promotional fliers on their checkout counters for their customers (this will, obviously, involve your creation of two separate fliers).
Flyer #1:
Flyer #1 will be your normal flyer (you do have one, right?) that you use to promote your gigs. Again, this will be a group of your fliers (say, 50, or so) that is left with each store.
Flyer #2:
Flyer #2 is the flyer that you will use that contains your various stores' coupons that you will distribute at your area gig.
In creating this particular flyer, if each store can provide you with a discount coupon, this is great as you can then take the coupons and photocopy them onto a master sheet, then easily make copies from the master sheet.
If some stores agree to the co-promotion, but do not have discount coupons, have them provide you with a business card with a special notice or symbol on it which you will photocopy on the flyer, and which store personnel can identify as the co-promotion campaign when a customer brings one in.
If, for whatever reason this will not work, ask the store manager if you can create a simple design on computer with your band name and the store name, along with any discount the store wishes to present. The store will also likely wish to approve your design before you distribute it.
While the preceding may sound like a bit of effort initially, keep in mind that this is not a one-time deal, but is to be an ongoing relationship with the store since you will likely play in the area again and, therefore, is worth this small investment of time and task.
Also, at such office supply stores such as Staples and Office Max, you can usually get copies at a nominal cost, from two to seven cents per copy.
Now, consider the possible increase of your audience over a short time period if you can:
* Get an agreement with ten stores in any given mall
* Distribute 50-100 fliers to each mall store
* Pass out 50-100 store coupon fliers at each gig
* Multiply this process by five area malls
Then, repeat the entire process.
Special Note: Approach stores for co-promotion *only* after you have obtained permission from each upcoming gig management to distribute such a co-promotion sponsorship flyer in the gig venue.
Doing so, in advance, will save any unnecessary time and effort should the venue not approve later.
Wednesday, April 22, 2009
Saturday, April 18, 2009
10 Inside Tips to Saving Money and Making the Most of Your Retail Shopping Experience
In addition to running my regular consulting business, I also work part-time as an Ad Set Supervisor for a national retail store. During this time I have learned many of the ins and outs of the retail business and how to get the most bang for my buying dollar. If you follow these same ten tips I guarantee that you too will save more money. Following are ten of the best inside tips I’ve learned about the retail world since becoming part of it.
1.How to Get the Best Clearance Price in Stores
In most retail stores, clearance is marked down at the beginning of the month. And for stores that use the tiered clearance system, where items fall in price as the month progresses, you will find that the best time to get the lowest price for a clearance item is toward the end of the month.
2.Yellow Tag, Red Tag Clearance Method - When the Best Price Isn’t Always the Final Clearance Price
Stores that use the yellow tag to red tag clearance method also use a tiered system to incrementally mark down items on clearance. Generally, items are placed on clearance at the beginning of the month and will be gradually marked down as the month progresses. Any remaining yellow-ticketed items are then red ticketed for final clearance at the beginning of the following month. Because this system is percentage based, when the yellow-ticketed price drops to its lowest percentage off (usually 50% off the yellow-ticketed clearance price) makes this the best item to buy. This way you can save as much as 80% off the regular price of an item. However, if you wait until the same item is red-ticketed for final clearance, you will pay a higher price and only receive about 50-60% off the regular price. This is a clearance strategy used by many major retailers.
3.Too Early/Too Late For a Great Sale – Not Anymore
Most retail stores have an unpublished policy that allows customers to receive the sale price for an item either a day before or a day after the begin and end dates of an advertised sale. You just have to ask to receive the sale price.
4.Price Adjustment – Too Late, Not Necessarily
Most retailers have a published policy allowing customers a specific timeframe to receive price adjustments and an unpublished policy that actually extends this timeframe anywhere from 7 to 14 days. Even if you are outside the official timeframe for a price change, make the request, as most stores will honor the adjustment based on the unpublished policy and because they won’t risk losing a customer.
5.Buy One, Get One Free and Buy One, Get One ½ Off Sales (BOGO) – Great for the Retailer, Bad for the Customer
The national retail store I work at part-time as Ad-Set Supervisor usually has a Buy One, Get One Free, and Buy One, Get One ½ Off Sale, also know as BOGOs, twice every sale cycle (12 weeks). It always amazes me how many people flock to the store for these sales because in the retail industry, these are known to be one of the worst sales for customers. How? By breaking the numbers down one can quickly see just what I mean. Let’s say you need a pair of jeans and find that there is a BOGO sale at your favorite store offering you ½ off the second purchase. If you paid $20.00 for the first pair and $10 for the second pair (since it was ½ off) your total purchase amount on two pairs of jeans is $30.00, with an overall savings of $10.00 or 25%. But more than likely, these same jeans usually go on sale for 30 to 40% off during one of the store’s regular sale events. That means if you had purchased these same jeans during a regular 30% off sale you would have paid $14.00 per pair or $28 for two pairs a savings of $12.00, or 30% off saving you an additional $2.00 than the BOGO Sale. At 40% off you would have paid $12.00 per pair or $24.00 for two pairs, or 40% off saving you an additional $6.00 than the BOGO Sale.
Buy One, Get One Free Sales are only good if you plan on purchasing two of the same items anyway. Otherwise, they force customers to purchase more than they had planned causing them to bring home two items they only wanted one of in the first place. A way around this dilemma is to shop with a friend or relative who intends to purchase the same type of item that you are going to purchase. Stores love these sales because it is a way of getting customers to spend more money, reduce store inventory quicker, and increase sales figures.
6.Shopping Day Savings Passes, Just Ask
Several national retail stores offer Shopping Day Savings Passes, coupons offering the customer anywhere from 10-20% off every purchase made throughout that day. These “savings passes” are available at customer service desks. All you need to do is ask. One large retailer that offers these passes is Macys.
7.Those People with the Scanners – They Know More Than You Think
Ever go into a store and see some of the associates with a scanner scanning items? Well, more than likely those are “Ad Setters” responsible for placing sale signs for upcoming sale events. Almost every store has an Ad Set Crew. Some stores have the Ad Set Crew set ads for upcoming sales after store closing. Most, however, have the Crew start setting ads a few hours prior to closing. Shop during these hours and seek these people out. Why? They are the most knowledgeable about what store sales are the best for customers and when these sales are going to occur since they know about upcoming sales weeks in advance. If you are wondering if an item you are interested in purchasing is cheaper during the current sale or cheaper during an upcoming sale, they can usually scan it and tell you. I have helped countless customers save this way and then proceeded to tell them about the day prior, day later rule covered in tip number three. Most regular sales associates don’t have this inside information about upcoming sales, nor do they have the ability to find out what upcoming sales prices are going to be on items - that’s why you need to speak to an Ad Setter.
8.Imperfections = Discounts, Even Packaging
Everyone probably knows about getting an additional discount on imperfect merchandise, but many don’t know that imperfect packaging gets the same discounts. The store I work at, like most stores, has a policy that allows at least an additional 10-20% discount on damaged items. Even if the only damage is to an item’s packaging, we gladly give this discount when someone asks. As a result, I have learned to purposefully seek out items that have damaged packaging and to always ask for this extra discount. To date, I have always received it. Being willing to purchase items with damaged packaging creates a win-win situation for both customers and the store: the store gets rid of slightly blemished items and customers save money.
9.Forgot Your Extra Savings Coupon – No Problem, Just Tell the Cashier
Many stores send out extra savings coupons to holders of their credit cards or loyal customers on their mailing list. Sometimes, however, customers get to the register only to realize that they forgot to bring their “Extra Savings Coupon” with them. If this happens to you, no problem, since most stores have a policy granting the discount to the customer anyway just by telling the cashier that you forgot your savings coupon.
10.The Clearance Merry-Go-Round
Most stores have what is called “back stock.” This usually refers to clearance items that have not sold during the previous season’s clearance sales. These items are placed in a designated area in the stockroom and then brought back out onto the sales floor during a store’s next seasonal clearance event. For example, January and February are two good months to find last season’s bathing suits on clearance in many stores. May and June are good times to find heavy coats and leather jackets at rock-bottom prices. I know our store does this routinely, and have found this to be true for several other major retailers as well.
I hope you are able to save tons of money as I have by using these ten tips. Prior to working in retail I would have considered myself a frugal and smart shopper but have since become even better and saved more. By learning the ins-and-outs of the retail world and by using these tips, I now pay less for brand-new brand-name clothing, shoes, accessories, and home goods than I had previously paid at thrift stores and I hope you do too. Happy Shopping and Saving!
1.How to Get the Best Clearance Price in Stores
In most retail stores, clearance is marked down at the beginning of the month. And for stores that use the tiered clearance system, where items fall in price as the month progresses, you will find that the best time to get the lowest price for a clearance item is toward the end of the month.
2.Yellow Tag, Red Tag Clearance Method - When the Best Price Isn’t Always the Final Clearance Price
Stores that use the yellow tag to red tag clearance method also use a tiered system to incrementally mark down items on clearance. Generally, items are placed on clearance at the beginning of the month and will be gradually marked down as the month progresses. Any remaining yellow-ticketed items are then red ticketed for final clearance at the beginning of the following month. Because this system is percentage based, when the yellow-ticketed price drops to its lowest percentage off (usually 50% off the yellow-ticketed clearance price) makes this the best item to buy. This way you can save as much as 80% off the regular price of an item. However, if you wait until the same item is red-ticketed for final clearance, you will pay a higher price and only receive about 50-60% off the regular price. This is a clearance strategy used by many major retailers.
3.Too Early/Too Late For a Great Sale – Not Anymore
Most retail stores have an unpublished policy that allows customers to receive the sale price for an item either a day before or a day after the begin and end dates of an advertised sale. You just have to ask to receive the sale price.
4.Price Adjustment – Too Late, Not Necessarily
Most retailers have a published policy allowing customers a specific timeframe to receive price adjustments and an unpublished policy that actually extends this timeframe anywhere from 7 to 14 days. Even if you are outside the official timeframe for a price change, make the request, as most stores will honor the adjustment based on the unpublished policy and because they won’t risk losing a customer.
5.Buy One, Get One Free and Buy One, Get One ½ Off Sales (BOGO) – Great for the Retailer, Bad for the Customer
The national retail store I work at part-time as Ad-Set Supervisor usually has a Buy One, Get One Free, and Buy One, Get One ½ Off Sale, also know as BOGOs, twice every sale cycle (12 weeks). It always amazes me how many people flock to the store for these sales because in the retail industry, these are known to be one of the worst sales for customers. How? By breaking the numbers down one can quickly see just what I mean. Let’s say you need a pair of jeans and find that there is a BOGO sale at your favorite store offering you ½ off the second purchase. If you paid $20.00 for the first pair and $10 for the second pair (since it was ½ off) your total purchase amount on two pairs of jeans is $30.00, with an overall savings of $10.00 or 25%. But more than likely, these same jeans usually go on sale for 30 to 40% off during one of the store’s regular sale events. That means if you had purchased these same jeans during a regular 30% off sale you would have paid $14.00 per pair or $28 for two pairs a savings of $12.00, or 30% off saving you an additional $2.00 than the BOGO Sale. At 40% off you would have paid $12.00 per pair or $24.00 for two pairs, or 40% off saving you an additional $6.00 than the BOGO Sale.
Buy One, Get One Free Sales are only good if you plan on purchasing two of the same items anyway. Otherwise, they force customers to purchase more than they had planned causing them to bring home two items they only wanted one of in the first place. A way around this dilemma is to shop with a friend or relative who intends to purchase the same type of item that you are going to purchase. Stores love these sales because it is a way of getting customers to spend more money, reduce store inventory quicker, and increase sales figures.
6.Shopping Day Savings Passes, Just Ask
Several national retail stores offer Shopping Day Savings Passes, coupons offering the customer anywhere from 10-20% off every purchase made throughout that day. These “savings passes” are available at customer service desks. All you need to do is ask. One large retailer that offers these passes is Macys.
7.Those People with the Scanners – They Know More Than You Think
Ever go into a store and see some of the associates with a scanner scanning items? Well, more than likely those are “Ad Setters” responsible for placing sale signs for upcoming sale events. Almost every store has an Ad Set Crew. Some stores have the Ad Set Crew set ads for upcoming sales after store closing. Most, however, have the Crew start setting ads a few hours prior to closing. Shop during these hours and seek these people out. Why? They are the most knowledgeable about what store sales are the best for customers and when these sales are going to occur since they know about upcoming sales weeks in advance. If you are wondering if an item you are interested in purchasing is cheaper during the current sale or cheaper during an upcoming sale, they can usually scan it and tell you. I have helped countless customers save this way and then proceeded to tell them about the day prior, day later rule covered in tip number three. Most regular sales associates don’t have this inside information about upcoming sales, nor do they have the ability to find out what upcoming sales prices are going to be on items - that’s why you need to speak to an Ad Setter.
8.Imperfections = Discounts, Even Packaging
Everyone probably knows about getting an additional discount on imperfect merchandise, but many don’t know that imperfect packaging gets the same discounts. The store I work at, like most stores, has a policy that allows at least an additional 10-20% discount on damaged items. Even if the only damage is to an item’s packaging, we gladly give this discount when someone asks. As a result, I have learned to purposefully seek out items that have damaged packaging and to always ask for this extra discount. To date, I have always received it. Being willing to purchase items with damaged packaging creates a win-win situation for both customers and the store: the store gets rid of slightly blemished items and customers save money.
9.Forgot Your Extra Savings Coupon – No Problem, Just Tell the Cashier
Many stores send out extra savings coupons to holders of their credit cards or loyal customers on their mailing list. Sometimes, however, customers get to the register only to realize that they forgot to bring their “Extra Savings Coupon” with them. If this happens to you, no problem, since most stores have a policy granting the discount to the customer anyway just by telling the cashier that you forgot your savings coupon.
10.The Clearance Merry-Go-Round
Most stores have what is called “back stock.” This usually refers to clearance items that have not sold during the previous season’s clearance sales. These items are placed in a designated area in the stockroom and then brought back out onto the sales floor during a store’s next seasonal clearance event. For example, January and February are two good months to find last season’s bathing suits on clearance in many stores. May and June are good times to find heavy coats and leather jackets at rock-bottom prices. I know our store does this routinely, and have found this to be true for several other major retailers as well.
I hope you are able to save tons of money as I have by using these ten tips. Prior to working in retail I would have considered myself a frugal and smart shopper but have since become even better and saved more. By learning the ins-and-outs of the retail world and by using these tips, I now pay less for brand-new brand-name clothing, shoes, accessories, and home goods than I had previously paid at thrift stores and I hope you do too. Happy Shopping and Saving!
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